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src=\"https://gemfisher.oss-cn-hangzhou.aliyuncs.com/5_03a77addc9.png\" alt=\"qw\"/>\n                    </figure>\n                    <h2 class=\"slogan1 com-indent\" class=\"mb-24\">天地交泰，亿心一意，建设美好家园</h2>\n<div class=\"grid grid-cols-12\">\n                   <div class=\"col-span-3\"></div>\n                    <p class=\"slogan2 col-span-9 mb-24\">关于天亿网站与宣传册的设计，Gemfisher对天亿建设公司现有的品牌视觉资产进行全方位审视，深入分析其品牌形象升级诉求。一方面，天亿建设公司缺乏清晰一致的视觉体系来覆盖多元化的用户触点呈现出碎片化的品牌形象；此外，原有的视觉资产不利于体现品牌识别度，是天亿品牌资产容易受到其他强势品牌的冲击。</p>\n</div>\n                    <figure>\n                    <img src=\"https://gemfisher.oss-cn-hangzhou.aliyuncs.com/1_cfec0ae2ed.png\" alt=\"qw\"/>\n                    </figure>\n<h2 class=\"slogan1 com-indent\">品牌色由活力红交织冷静蓝得渐变，标准化后的品牌色彩更有利品牌的数字化传播。</h2>\n<div class=\"grid grid-cols-12\">\n                   <div class=\"col-span-3\"></div>\n                    <p class=\"slogan2 col-span-9 mb-24\">最终的设计是通过追求环境和元素的本质和解决问题而得出的，而不是对建筑物应该如何定位、应该是什么样子或应该如何运作有任何风格或先入为主的概念。天亿的新网站突出了工作的广泛多样性和美感，同时也宣传了公司独特的流程和方法。在设计、内容和功能方面，它真正代表了每个客户所获得的个性和体验，无论项目的规模或类型如何。</p>\n</div>\n                   \n                    <figure class=\"mb-8\">\n                      <img src=\"https://gemfisher.oss-cn-hangzhou.aliyuncs.com/2_6aaa7fd6cc.png\" alt=\"qw\"/>\n                    </figure>\n                    <figure class=\"mb-8\">\n                      <img src=\"https://gemfisher.oss-cn-hangzhou.aliyuncs.com/3_bdb5b09505.png\" alt=\"qw\"/>\n                    </figure>\n                    <figure class=\"mb-8\">\n                      <img src=\"https://gemfisher.oss-cn-hangzhou.aliyuncs.com/6_e401c0550b.png\" alt=\"qw\"/>\n                    </figure>\n                    <figure>\n                      <img src=\"https://gemfisher.oss-cn-hangzhou.aliyuncs.com/4_0b33218624.png\" alt=\"qw\"/>\n                    </figure>\n</div>\n<h2 class=\"slogan1 com-indent\">我们试图解释公司的思维过程以及天亿对每一个项目的细节和工艺的绝对关注。</h2>\n<div class=\"grid grid-cols-12 gap-8\">\n                    <div class=\"col-span-3\"></div>\n                    <h3 class=\"col-span-9 slogan2 mb-24\">全新视觉不仅体现在公司的数字网站而且在纸媒画册上，在品牌的市场传播所到之处，视觉之锤已深深敲入潜在客户的心智。</h3>\n</div>\n                    <figure>\n                      <img src=\"https://gemfisher.oss-cn-hangzhou.aliyuncs.com/8_02b069a149.png\" alt=\"qw\"/>\n                    </figure>\n             \n<div class=\"grid grid-cols-12 gap-8\">\n                    <p class=\"slogan2 col-span-6 mb-24\">设计之时便已考虑实际的印刷落地</p>\n                    <p class=\"slogan2 col-span-6 mb-24\">只有与客户携手合作，才能真正设计出商业系统的接触点体验。</p>\n</div>\n<div class=\"grid grid-cols-12 gap-8\">\n                      <div class=\"col-span-6\"><figure class=\"mb-24\"><img src=\"https://gemfisher.oss-cn-hangzhou.aliyuncs.com/7_115f7dbb0c.png\" alt=\"qw\"/></figure></div>\n                      <div class=\"col-span-6\"><figure class=\"mb-24\"><img src=\"https://gemfisher.oss-cn-hangzhou.aliyuncs.com/9_201ff541d2.png\" alt=\"qw\"/></figure></div>\n","work_categories":[{"title":"Wuxi","link":{"url":"/work/studios/wuxi"}},{"title":"品牌识别","link":{"url":"/work/capabilities/brandidentity"}},{"title":"工业制造","link":{"url":"/work/industries/industrialmanufacturing"}}],"details":[{"title":"Client","list":[{"name":"天亿集团","url":"/"}]},{"title":"Industry","list":[{"name":"建筑业","url":"/"}]},{"title":"Studio","list":[{"name":"无锡","url":"/"}]},{"title":"Project team","list":[{"name":"Barry Qin","url":"/"},{"name":"Tonya Zhang","url":"/"},{"name":"Suniox Sun","url":"/"}]},{"title":"Offerings","list":[{"name":"品牌识别","url":"/"},{"name":"数字设计&网站设计","url":"/"},{"name":"画册设计&印刷","url":"/"}]}],"designer":{"location":"wuxi","people":{"name":"Qin DongCheng","email":"barry@gemfisher.com","title":"Chief Brand 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